Notes from Natalie

  • Saving St. Joseph

    Shop All Daye owner Natalie Schauf said that opening her own boutique was never not an option. Schauf, who previously helped run Hemline stores on the Northshore, in Baton Rouge, and in New Orleans, was determined to create the opportunity she wished existed in St. Joe. “It’s hard to find a job here if you’re not a teacher, a farmer, or a banker,” said Schauf. “I did it because we really do have so many great and talented people here, and we all want to support each other.” 
  • April Photoshoot

    The skies were dull and gray but the clothes were bright and our models were happy.